Revenue & Retention Automation

Email Marketing Automation

Email that keeps past customers coming back and nurtures leads until they are ready.

Book a strategy call What’s included

Why it matters

The problem we solve

Most signups and first-time buyers never hear from a business again after the receipt or welcome email.
Email that does go out is often a batch blast with no segmenting, so engaged customers and cold contacts get the same message.
Sending from a domain without proper authentication pushes messages into spam folders, even when the content is good.

What’s included

What you get with Email Marketing Automation

Ideal for: Businesses with a customer list and repeat or seasonal demand.

Automated flows: welcome, nurture, win-back, review
Regular campaigns
Deliverability setup (SPF, DKIM, DMARC)
Monthly report

In practice

Onboarding emails for a small B2B software company

Illustrative example with a fictional business.

Tavimo, a fictional scheduling tool for therapy practices, had a steady stream of free-trial signups but a single welcome email. We built a trial flow that changes based on what each user does in the product: someone who has not connected a calendar after two days gets a short how-to; someone who invited staff gets a note about team features. Near the end of the trial, users receive a plain-text email from a named founder asking what is holding them back, and replies go to the sales inbox. Customers who go quiet for a while enter a win-back flow. Every email carries the company's address and a one-click unsubscribe, and Canadian signups are tagged so their consent dates are tracked.

How it works

From kickoff to live

Audit the list and domain

We review your email platform, list sources, consent records and domain authentication, and fix SPF, DKIM and DMARC before sending more.

Plan the flows

We map the moments that matter for your business, such as signup, first purchase, trial, renewal, inactivity and post-service, and agree on the message for each.

Write and build

Emails are drafted with AI, edited by a person to your brand voice, and built in your platform with segments, conditions and unsubscribe handling.

Send, test and refine

Flows go live, campaigns follow a regular calendar, and we test subject lines and timing, keeping what works and retiring what does not.

Deliverables

What you receive

Domain authentication setup and checks: SPF, DKIM and DMARC
Core automated flows such as welcome, nurture, post-purchase or post-service, win-back and review request
A campaign calendar with AI-drafted, human-edited emails in your brand voice
Segments based on behavior, purchase history or lifecycle stage
Consent tracking and unsubscribe handling built into every flow
A regular performance report with the changes we made and what we will test next

Honest fit check

When we’re not the right fit

Businesses that want to email purchased or scraped lists. We only send to contacts who opted in or have a valid basis for contact.
Companies with very few contacts and no way to grow the list yet. We would start with list-building, not flows.

Email Marketing Automation connects with

Klaviyo
Mailchimp
HubSpot
ActiveCampaign
Brevo
Shopify
Stripe
Salesforce
Google Postmaster Tools
Zapier

Plus most tools with an API. We connect where the vendor provides API access; names are trademarks of their owners.

FAQ

Frequently asked questions

Which email platforms do you use?

We work in your existing platform or set one up for you.

Is it compliant with CAN-SPAM and CASL?

We build unsubscribe handling, sender identification and consent tracking into every flow. Final legal review stays with you.

Do AI-written emails sound robotic?

They can if nobody edits them. We use AI for drafts and variations, then a person edits every email for tone, accuracy and brand voice before it is scheduled.

What changed with Gmail and Yahoo sender rules?

Bulk senders are now expected to authenticate their domain, offer one-click unsubscribe and keep spam complaints low. We set up authentication and unsubscribe handling first, then watch complaint and bounce rates as we send.

How do you handle Canadian subscribers?

CASL requires consent, sender identification and an unsubscribe in every commercial email, and implied consent expires after a set period. We tag Canadian contacts with consent type and date so expired contacts are not emailed. Final legal decisions rest with you and your counsel.

Can email work together with text and AI agents?

Yes. A lead who stops replying to texts can move to a slower email nurture, and a reply to any email can be routed to your team or an AI agent with the full history attached.

Let’s put AI to work in your business.

Tell us what you want to automate. We’ll show you a live demo built for a business like yours and send a tailored proposal.

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