Content & Social Media
A steady, on-brand presence on the platforms your customers use, without spending your evenings on it.
The problem we solve
- Social accounts go quiet for weeks during busy seasons, which is exactly when new customers are checking you out.
- Posting without a plan produces random content that doesn't connect to what you actually sell.
- Comments and DMs pile up unanswered, and some of them are real questions from people ready to buy.
What you get with Content & Social Media
Ideal for: Businesses that want consistent social presence and short-form video.
- Monthly content calendar
- Posts and captions
- Short-form videos
- Scheduling and publishing
- Monthly report
An estate planning practice becomes the one people recognize
Illustrative example with a fictional business.
Whitfield & Ames Estate Law, a fictional two-attorney estate planning practice, wants to be visible without sounding salesy. We build pillars around plain-language explainers, common myths about wills and trusts, what to bring to a first planning meeting, and the team's community work. Each week brings a LinkedIn post, an Instagram carousel and a short vertical video recorded on a phone by one attorney from a script we prepare. Every post carries a clear "general information, not legal advice" line, and the managing partner approves the calendar before anything goes live. When someone comments asking about their own case, the reply invites them to book a confidential consultation instead of answering publicly.
From kickoff to live
Voice and pillars
We define your tone and three to five content pillars, such as behind the scenes, expertise, customer questions and offers.
Plan the calendar
Each cycle we draft a calendar tied to your seasons, launches and local events, and you approve it before production.
Create and schedule
Posts, carousels and short videos are written and designed with AI assistance, edited by a person and scheduled at sensible times.
Engage and review
Comments and DMs are handled by your rules, and we review what earned saves, shares and inquiries to shape the next plan.
What you receive
- A written brand voice guide and content pillars
- An approved content calendar for each cycle
- Designed posts, carousels and edited short-form videos with captions
- Scheduling across your chosen platforms
- Comment and DM handling rules, with escalation to your team for anything sensitive
- A short performance recap focused on saves, shares, profile actions and inquiries
When we’re not the right fit
- Businesses that want follower counts bought, inflated or faked
- Brands that can't approve content within a few days, since a stalled calendar defeats the purpose
Content & Social Media connects with
- TikTok
- YouTube Shorts
- Google Business Profile
- Meta Business Suite
- Buffer
- Later
- Canva
Plus most tools with an API. We connect where the vendor provides API access; names are trademarks of their owners.
Frequently asked questions
Do we need to film?
Not required. We can produce with AI, but a few real photos or clips from your business always perform best.
Do we approve posts?
Yes. You see the calendar in advance and approve or request changes.
Which platforms should we be on?
Usually fewer than you think. We look at where your customers spend time and where your competitors get engagement, then focus on the two or three platforms that fit. Being consistent on two beats being invisible on six.
How much of our time does this take?
Typically a short approval pass on the calendar and an occasional batch of photos or a quick phone video. We handle writing, design, editing and scheduling.
Can the AI reply to comments and DMs?
Yes, within rules you approve. It can answer common questions and share hours or booking links, and it always identifies itself as an AI assistant. Complaints, sensitive topics and anything regulated go to a person on your team.
Do you also run paid boosts?
Organic content and paid ads work best together, but they are separate services. If you run ads with us, your best organic posts can become ad tests.
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